Who are your most valuable customers?
How loyal are they to your brand?
How can you best retain and grow the value of your customer base?
Experience shows us that there is a wealth of untapped opportunity hidden in the data you hold on your existing customers: many pieces of information that, interpreted correctly, can tell you exactly what you need to know to increase the ROI on every pound you spend on marketing and customer retention.
Our unique approach reveals that opportunity.
CUSTOMER INSIGHTS
Using our well-honed approach we create polar extremes in the data to reveal its true dimensions – audience segments.
Those previously unseen spikes and troughs show where the value lies.
Customer STRATEGY
We create a strategy explaining how to put these insights to maximum effect in your marketing, customer journey and sales strategy.
CUSTOMER GROWTH
We overlay your goals and aspirations with each customer’s potential, and the modelled intensity of resource required to keep them engaged, purchasing more often, and spending more when they do.
How we add strategic value
- Working with The Insight House will deliver you high-level data analysis, revealing where profitability can be accelerated, and poorer-performing areas improved.
- You’ll know exactly who your customers are and have peace of mind that your future strategies will be based on solid knowledge.
- You’ll have looked beyond sales to know in-depth what value each customer brings and how to increase it in future.
- You’ll be able to be specific in your communications, marketing and customer care.
- You’ll enjoy a better understanding of your customers, so staff training and customer service delivery can be improved.